Level & MortarEmail us

For plumbers, HVAC, electricians, roofers and other local trades

We build your website first. You pay only when it’s up on your domain.

Your services, Google reviews, one-tap call buttons and a quote form to your inbox. Every month, we keep your site up to date and tune it for Google and AI search. $39 a month, no setup fee, plus a domain at cost if you need one. Month to month: cancel any time.

Got an email from us? The link to your preview and a short video are in it. Just reply to it.

Estimate

No automatic charges

Prepared for: your business

What the plan costs and when you pay
Every month, once it’s up on your domain$39/mo
Website and hostingIncluded
Upkeep and small changesIncluded
Monthly tune-up for GoogleIncluded
Domain, if we register oneabout $1.40 to $1.60 a month
Setup fee$0
Due today$0.00

No contract · cancel any time

Month to month: cancel any time by replying “cancel”. The plan stops at the end of the month you paid for. Payments aren’t refunded.

Try it like your customer would

This is a working site we built with the same tools we’d use for you, for a made-up plumbing company. Fill in the quote form on the phone and see what the owner would get.

Example: made-up business, not a real client

Tap to try it: the example website for a made-up plumbing company

Open the example full screen

Tap the parts

What lands in the owner’s inbox

Fill in the quote form on the phone and tap Send request. The email it would send to the owner shows up here.

Nothing you type here is sent anywhere. On a real site, it goes straight to the owner’s email.

What you get

Not just a nice-looking page. It’s set up so people who find you on Google call you or ask for a quote. Then we keep it up to date and tune it for Google and AI search, every month.

Get found

  • A page for each service you offer
  • The towns and neighborhoods you serve, named on the site
  • Your services, hours and service area written out clearly, so Google and AI search tools can find you and answer questions about you
  • Checked every month and tuned for Google and AI search

Get the call

  • A call button on every screen, plus a text button if your number takes texts
  • A quote form that goes straight to your email
  • “Open now” based on your real hours
  • Built light, so it loads fast on phones

Kept up for you

  • Your Google reviews on your site, word for word, with a link back
  • Changes by email: reply to any of our emails and tell us what you need
  • Up to 2 small changes a month included: text, photos, hours, prices
  • Hosting, fixes and updates handled by us, so there’s nothing for you to maintain

How it works

Four steps, all by email. No paperwork and no sales calls.

  1. We build it before we email you

    From your Google profile and other public listings: your services, reviews, photos and the towns you serve. You don’t fill out anything.

  2. You look it over

    We email you a link to your preview (not listed on Google) and a short video. Click around, then tell us what to change. Up to two rounds of changes are included.

  3. It goes up on your domain

    Reply “yes, go live” and tell us your domain (or the web address you want, and we register it for you). We put your site on it. You pay the first month only once you can see it there.

  4. Every month

    We keep your site running and up to date, and tune it for Google and AI search. Need a change? Just reply to any email. Cancel any time by replying “cancel”.

The whole price, up front

One plan, one price. Nothing is charged automatically, and you can cancel any time by replying “cancel”.

Website, hosting and upkeep

$39/month

No setup fee. If you don’t have a domain, we register one for you and add its cost to your monthly invoice, at cost (about $1.40–1.60 a month for a .com). You pay nothing until your site is up on your domain.

  • Your website, built by us and live on your own web address
  • Secure (https) hosting, and a domain registered and renewed for you if you need one (added monthly, at cost)
  • Upkeep: we keep your site running, fast and up to date
  • Up to 2 small changes a month: text, photos, hours, prices
  • A monthly tune-up for Google and AI search
  • Questions and change requests any time: just reply to an email

The $39 a month keeps your site running. If you cancel, it goes offline at the end of the month you paid for. If we registered your domain, we transfer it to you once the rest of its current year is paid.

  1. Today$0You look at your preview
  2. Up on your domain$39Your first month (+ the domain at cost, if we register one)
  3. Every month after$39/moOne invoice (+ the domain, if new), cancel any time
  4. Any timeNo feeCancel by replying “cancel”

Month to month: cancel any time by replying “cancel”. The plan stops at the end of the month you paid for. Payments aren’t refunded.

First 12 months: $468 (12 invoices of $39, no setup fee), plus the domain if we register one (about $1.40–1.60 a month for a .com).

What’s one job worth to you?

Type a number to see how many jobs cover the plan for a month, and for 12 months.

The plan price divided by your average job, rounded up. Your numbers, not a promise.

The fine print, in plain words

  • Nothing is ever charged automatically. You get one PayPal invoice a month and pay it by card or PayPal.
  • If you don’t have a domain, we register one for you (the web address you choose) and add its cost to your monthly invoice, at cost: what it costs us plus the payment fees and taxes on it, spread over 12 months, with no markup (about $1.40–1.60 a month for a .com). If you already have a domain, we use yours and there’s no domain charge. If you cancel before the domain’s current year is paid off, the rest of that year goes on your last invoice. Then we transfer the domain to you at no cost if you want it; from then on, its yearly renewal is yours to pay.
  • Not included: a redesign, ads, online booking or payments. We quote extra work before we do it.
  • We will never ask for gift cards, crypto, wire transfers or your passwords.

Read the full terms

Not the usual website email

You probably get a few of those a week. Here’s how this one is different.

How we compare with the typical cold-email website pitch
The typical cold-email pitchLevel & Mortar
PayingOften a setup fee or a deposit up front, then you wait to see something.No setup fee. Your site is built before we ever email you, and you pay only once it’s up on your own domain.
ContentOften a template with stock photos and filler text.Your services, your Google reviews word for word, your photos.
SellingOften sales calls and long contracts.Everything in writing. Month to month: cancel by replying “cancel”.
GoogleOften promises of page 1.No ranking promises. Clear, accurate info on your site, checked and tuned every month.
Your domainSometimes kept by the agency when you leave.We use yours, or register one for you at cost, added to your monthly invoice. If you leave, we transfer it to you.
BillingAutomatic card charges you have to remember to cancel.Nothing is charged automatically. You get one invoice a month.

Who you’re dealing with

Level & Mortar is a one-person studio. I’m Leon Allende: I build every site myself and I answer every email myself. Everything is by email, so what we agree on is in writing.

studio@levelandmortar.com · We usually reply within one business day.

Questions you might have

Short answers. Anything else, email us.

How do I know this isn’t a scam?

Fair question, you probably get a lot of these. I’m Leon Allende and I built your preview myself. You don’t pay anything until your site is up on your own domain, you pay by card through a PayPal invoice, and it’s month to month: you can cancel any time. We will never ask for gift cards, crypto, wire transfers or your passwords.

How much does it cost?

$39 a month, with no setup fee. That includes your website on your own web address, hosting, upkeep, up to 2 small changes a month and a monthly tune-up for Google and AI search. If you don’t have a domain, we register one for you and add its cost to your monthly invoice, at cost (about $1.40–1.60 a month for a .com). Your first 12 months come to $468, plus the domain if we register one. Month to month: cancel any time.

When do I pay?

Nothing until your site is up on your own domain. Then one PayPal invoice a month (card or PayPal): $39, plus the domain’s monthly cost if we registered one for you. Nothing is ever charged automatically.

What if I don’t like it?

You see the whole site before you pay anything, with up to two rounds of changes. Once it’s live, you can cancel any time by replying “cancel”: the plan stops at the end of the month you paid for. Payments already made aren’t refunded.

What do you do every month?

We keep your site running and up to date. Once a month we also check it and tune it for Google and AI search tools, so your services, the towns you serve, your hours and the answers to your customers’ common questions stay clear and accurate. If something isn’t working, we fix it.

Can I ask for changes later?

Yes, any time: just reply to any of our emails and tell us what you need. We’re always happy to help. Up to 2 small changes a month are included (text, photos, hours, prices), usually ready in 2-3 business days. Anything bigger, like a redesign, we quote before we do it.

What do I have to do?

Three things, all by email: look at the preview and tell us what to change; tell us your domain, or the web address you want (we register it for you, at cost), and which email should get quote requests; and reply “yes, go live”. You never send us a password.

Who can see my preview?

Only people who have the link. It isn’t listed on Google, and it shows a bar saying it’s a preview. Reply “no thanks” and we delete it.

How do I cancel?

Reply “cancel” to any of our emails. No cancellation fee. Everything stops at the end of the month you paid for. If we registered your domain, the rest of its current year goes on your last invoice and we transfer the domain to you. Payments already made aren’t refunded.

Can you guarantee page 1 on Google?

No, and nobody honest can. We build your site with clear, accurate info that Google and AI search tools can read, and we check and tune it every month. We can’t promise where you’ll rank or how many calls you’ll get.

Can we talk on the phone?

We work by email only, so everything we agree on is in writing and you can answer when you’re off the job. Ask us anything at studio@levelandmortar.com.

Want to see yours?

Tell us your business name and city. We’ll build a preview from your public info and email you the link. It costs nothing to look.

studio@levelandmortar.com

We usually reply within one business day. Everything in writing, no sales calls.